Hosted by UNPKD
Presented by Daniel Oliveira, Vice President of Marketing, Estes Media
UNPKD is pleased to welcome Daniel Oliveira, Vice President of Marketing at with Estes Media, for an interactive workshop designed to help entrepreneurs, nonprofit leaders, freelancers, and small business owners build a powerful online presence through effective digital marketing and strategic brand positioning.
A cohesive digital marketing strategy is essential to reaching new customers and driving sustainable growth. Whether you are launching a new venture or refining your existing brand presence, this three-hour session will equip you with practical tools to elevate your business in today’s digital marketplace.
Attendees will gain actionable insights to improve brand visibility, create engaging content, optimize marketing budgets, and turn online engagement into measurable business growth.
Workshop Topics
Participants will learn about:
The core principles of digital marketing and brand identity
Defining your target audience and key messaging
Building a cost-effective content strategy
Search Engine Optimization (SEO) fundamentals for local search
Social media platform selection and strategy
Email marketing strategies that drive customer retention
Understanding website analytics and tracking conversion metrics
Budgeting and executing digital advertising campaigns
Common marketing pitfalls and how to avoid them
Free and low-cost marketing tools available to business owners
Featured Presenter
Daniel Oliveira, the Vice President of Marketing of Estes Media in Jersey City, brings over a decade of experience helping startups and established businesses craft compelling brand stories and execute data-driven marketing campaigns. Elena will outline practical, real-world strategies that any small business owner can implement immediately.
The presentation will conclude with a live question-and-answer session where attendees can seek personalized feedback on their current marketing efforts and branding strategies.
Interactive Learning & Guidance
Following the presentation, participants will have the opportunity to meet with Elena Rostova and members of the UNPKD team for informal discussions on:
Evaluating your current digital footprint
Choosing the right marketing channels for your niche
Setting realistic marketing goals and key performance indicators (KPIs)
Connecting with additional marketing and creative resources
Free Resources
Each attendee will receive complimentary educational materials, including:
UNPKD Small Business Digital Marketing Playbook
Content calendar planning templates
Social media graphics starter kit
Local SEO audit checklist
Resource directory for digital tools and educational guides
Accessibility & Language Services
UNPKD is committed to providing an inclusive learning environment for all participants.
The workshop will include:
Professional interpreters available upon request
Assistive listening devices throughout the event
ADA-accessible facilities
Multilingual staff and volunteers available to provide assistance
If you require language interpretation or other accommodations, please notify the organizers during registration so arrangements can be made in advance.
Who Should Attend?
This workshop is ideal for:
New entrepreneurs and startup founders
Small business owners seeking to expand their online presence
Freelancers and creative professionals
Nonprofit directors and community organizers
Students interested in marketing and business growth
Anyone looking to build a cohesive brand strategy on a budget
Cost
This workshop is free and open to the public. Advance registration is encouraged, as seating is limited.